A GLOBAL PERSPECTIVE
The collection was first introduced in 1975 as a limited-edition gift for 100 of Bvlgari’s best clients — making it an instant icon among Bvlgari’s most discerning clientele. With the inscriptions “BVLGARI” and “ROMA” engraved on its bezel and unexpected combination of a classic round yellow gold case, digital dial, and plaited rope with leather trim reminiscent of the Roman attachments typically used in antiquity, it was quintessentially Bvlgari in the audacity of its design. The watch celebrated the deep connection of the Bulgari family to Rome and made Bvlgari the very first brand to engrave its name on the case of a watch. From the moment it appeared on the wrists of the hundred personalities closest to the Maison, this watch enjoyed dazzling success. Orders flooded in from all over the world and Bvlgari decided to extend its production, equipping the first series with a more traditional dial, with finely designed hour-markers and two hands. Once again, this proved to be a big success that marked the birth of a true new sign. The first Bvlgari Bvlgari collection, the natural evolution of the Bvlgari Roma watch, was officially launched in 1977. The international success of the collection consecrated the entrance of Bvlgari into the watch industry.