The Bvlgari Bvlgari Cities Special Edition 2020 represents the latest iteration of the definitive style, reimagining it as the ultimate urban, casual, sport watch in a continuation of the legacy of provocation that has made the original a standout in the luxury watches industry for over 40 years.
Each watch in the new collection is inspired by one of nine cities — Rome, Tokyo, Dubai, Paris, London, Ibiza, Milan, Mexico City and New York — that have hosted Bvlgari in the past, and are favorites among today’s urban adventurers. To deepen the connection, each City Edition comes with a set of twelve unique art prints created by one of nine talented young artists who were invited to share their own vision of those cities and their connection to the Bvlgari brand.
Designed for a modern urban lifestyle, the new watch features a 41 mm steel case treated with black DLC (Diamond Like Carbon). To represent the urban inspiration behind the City Collection, the bezel is engraved with the BVLGARI logo and the name of one of nine cities. Powered by a mechanical manufacture movement with automatic winding, BVL 191 caliber, the watch comes with two straps that can be used interchangeably: one brown calf leather strap and one black rubber strap. Versatile in nature, it transitions seamlessly from weekday to weekend with a dynamic, strikingly current sense of elegance and adaptability. An elegant black grained leather pouch, that is ideal for travel and transport, complements each timepiece.
First debuting in 1977, in response to enthusiastic demand generated by the provision of the Bvlgari Roma model to the Maison’s hundred best clients, the Bvlgari Bvlgari watch original design was deeply rooted in the brand’s Roman history – telling a story made up of architecture and Italian art. The geometry of its cylindrical case echoed the columns of ancient Rome monuments, while its bezel was inspired by the imperial Roman coins in which the name of the Emperor was engraved on the outside of the coin, leaving the center free for his portrait.
Over the years, the watch went through slight modifications to accentuate its sharply curved body and elegance, while always keeping its fundamental aesthetic spirit.
Now, the Bvlgari Bvlgari Cities Special Edition 2020 carries the legacy into the future, finding inspiration in the world’s most electrifying urban capitals, and Bvlgari’s enduring passion for travel and exploration. The new iterations encourage wearers to cherish the emotional bonds they have with specific destinations.
While the very first Bvlgari Bvlgari watch was inspired by Bvlgari’s hometown of Rome, this latest special edition – that will have a very limited distribution — embraces a global point of view. Bvlgari has always stood for cosmopolitanism, and mined the richness of exotic and far-flung destinations in its designs. From the 1930s Art Deco styles that drew on Ancient Egyptian iconography to the Japanese and Indian influence of the 70s and American Pop-Art movement that informed recent Bvlgari collections, an international outlook is a fundamental element of Bvlgari DNA.