GENEVA
WATCH DAYS
2020

Taking place from August 26^th to August 29^th in associated Boutiques and Hotels located in downtown Geneva, the Geneva Watch Days event will bring together a total of 17 brands with very different profiles for the only multi-brand event to be held in Switzerland in 2020.

While each of the Maison will present its new products to the press and clients in its own space by appointment only, this initiative – officially supported by the Republic and Canton of Geneva and launched by a pool of luxury brands, including Bvlgari, Breitling, De Bethune, Gérald Genta, Girard-Perregaux, H. Moser & Cie, MB&F, Ulysse Nardin and Urwerk – will enable the Geneva public to discover and learn about the latest watch creations, presented by the participating Maison in a tent set-up in the city centre, on the Rotonde du Mont-Blanc at no. 10 Quai du Mont-Blanc.

Bvlgari, the Jeweler of Time, will be unveiling some of its watchmaking’s key new releases in 2020 at Hotel De La Paix, Ritz Carlton. The Italian brand has always been unconventional, turning the status quo on its head with its distinctive Italian exuberance and an enduring passion for innovative materials and techniques. True to form, the brand continues to the push the envelope and rewrite the rules of watchmaking with its timepieces, each of which represents an inspired fusion of Italian creativity and Swiss engineering and design, which reached a pinnacle with the Octo Finissimo saga, the ultrathin watches that carried the entire genre into the 21st century and were recognized with five world records so far for their extraordinary design and savoir-faire. Riding that wave of momentum, Bvlgari Horlogerie continues to forge ahead with the introduction of the new Aluminium collection and the 6^th World Record, the Octo Finissimo Tourbillon Chronograph Skeleton Automatic, that exhibit the same fearless and striking spirit.