So classic, yet so daring! Bulgari Bulgari effortlessly transcends time and pioneers trends, attracting the most assertive personalities. As the icon’s 50th anniversary approaches, its original beauty shines on, resplendent, a testament to timeless elegance. Precious as ever, crafted in luxurious yellow or rose gold, Bulgari Bulgari captivates anew with an irresistible choice between the vintage charm of a 26 mm diameter and the modern allure of a new, very contemporary size of 38 mm.
BVLGARI BVLGARI, 14 letters engraved on the bezel, as if evoking the names of emperors on ancient coins. A stroke of aesthetic genius with a powerful magnetism, a declaration of character and style, befitting personalities capable of changing the world with their talent and determination. Artists, actors, revolutionary creators, and visionary entrepreneurs. Tina Turner, Susan Sarandon, Carol Alt, Bill Gates, Benicio del Toro, George Michael and Zendaya are among those who have proudly worn Bulgari Bulgari.
Bulgari Bulgari masterfully marries the boldness of its bezel with the minimalism of its dial, drawing magnetic power from the Italian soul of the “Roman Jeweler of Time” and the Swiss precision at its core. Its very name, as author and connoisseur Robin Swithinbank highlights in ‘Bulgari Beyond Time,’ encapsulates “the essence of the Maison’s creative spirit.” Its lines, with their unique twists, “set the tone for Bulgari watches, as collectors know and appreciate them today,” observes John Goldberger, an expert collector himself. On the dawn of the icon’s 50th anniversary, Fabrizio Buonamassa Stigliani, Product Creation Executive Director, describes it as “simultaneously simple and daring, always in step with the times” – as four exquisite iterations attest.
The story of an icon
Bulgari Bulgari has journeyed across nearly five decades, gracing the wrist of iconic personalities, many of whom defined their era. Born as Bulgari Roma in 1975, it has continuously evolved, always preserving its distinct and charismatic aura. This 18-carat gold watch, initially a gift to the Maison’s top clients, featured an innovative digital display, garnering immediate success. After it experienced a renaissance in 2019, Bulgari infused the icon with a new take on elegance and refinement, pairing it with a strikingly modern metal bracelet.
The gold digital wristwatch of 1975, inscribed in relief on the bezel “BVLGARI ROMA”. One from a limited series of 100 examples intended as gifts to Bulgari clients.
Bulgari advertising campaign from 1978-1985.
Bulgari Historical Archives.
Bulgari Advertising Campaign from Campaign 1981-89.
Bulgari Historical Archives.
Essential Bulgari Bulgari
“With its pure aesthetic, the original Bulgari Bulgari perfectly embodies our DNA, without any need for further embellishment,” says Fabrizio Buonamassa Stigliani. The Maison, he continues, “revisits the essence of this initial creation, now subtly enhanced with modern technologies.” New iterations in yellow gold – a historical and iconic material of the collection – and in rose gold come in two sizes. The first has gender-neutral and versatile 38 mm case with a transparent caseback for a full view of the gears and finishes of the self-winding mechanical BVL 191 caliber, crafted by the Bulgari Manufacture in Switzerland. The second, a 26 mm in diameter with a quartz movement, is a mere 6.35 mm thick, giving it an irresistible watch-as-jewelry vibe.
Echoing the piece unveiled in 1975, the yellow gold models feature a striking contrast with a black watch face. Against this backdrop, the gilded condensed Arabic numerals at 12 and 6 o’clock, together with the elongated baton indices, stand out. The dial’s understated minimalism further highlights the bold character of the letters stamped on the bezel. Maintaining the original Bulgari Bulgari’s design cues, the geometric lugs of the case extend into a black alligator strap. A second version harmonizes rose gold for the case and silver opaline dial, offering a softer visual appeal.
Bulgari Bulgari, with its charismatic perfection, stands as a testament to Gianni Bulgari’s extraordinary legacy, one that is revered by the greats of this world. Reflecting on its impact, he said, “The true essence of Bulgari Bulgari was its (…) ability to become an ambassador of our Maison around the world (…). It was the legacy I was meant to leave — a timely and fitting achievement. And this legacy will forever be intertwined with the essence of Bulgari.”
BULGARI BULGARI
103968
Movement
Mechanical manufacture movement, self-winding; Caliber BVL191 ‘solotempo’ with seconds, minutes and hours; thickness 3.8 mm, diameter 26.2 mm, 28,800 vph, 42-hour power reserve.
Case, dial and strap
Rose gold case, 38 mm in diameter, open caseback, 8.75 mm thick; rose gold bezel engraved with double logo; rose gold crown; water-resistant to 50 m; Silvered matte opaline dial; gilded hands and hour markers.
Brown alligator strap with pin buckle.
BULGARI BULGARI
103967
Movement
Mechanical manufacture movement, self-winding; Caliber BVL191 ‘solotempo’ with seconds, minutes and hours; thickness 3.8 mm, diameter 26.2 mm, 28,800 vph, 42-hour power reserve.
Case, dial and strap
Yellow gold case, 38 mm in diameter, open caseback, 8.75 mm thick; yellow gold bezel engraved with double logo; yellow gold crown; water-resistant to 50 m; Black matte dial with a matte Zapon coating and speckled texture; gilded hands and hour markers.
Black alligator strap with pin buckle.
BULGARI BULGARI
103966
Movement
Quartz movement with hours and minutes.
Case, dial and strap
Rose gold case, 26 mm in diameter, 6.35 mm thick; rose gold bezel engraved with double logo; rose gold crown; water-resistant to 30 m; Silvered matte opaline dial with a matte Zapon coating; gilded hands and hour markers.
Beige alligator strap with pin buckle.
